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Paraverbal Communication

Much of what is written about communication has to do with choosing the right words and avoiding words that are not effective. While I believe this is important, I was reminded recently that only 7 percent of what is actually communicated comes from the words. The other 93 percent comes from our body language (nonverbal messages) and how we say the words (paraverbal messages).

How we say things actually accounts for approximately 38 percent of what is communicated. As an example of this, think of the sentence, “I didn’t say you were stupid.” This sentence can have six different meanings depending on the word that is emphasized.
1. I didn’t say you were stupid.
2. I didn’t say you were stupid.
3. I didn’t say you were stupid.
4. I didn’t say you were stupid.
5. I didn’t say you were stupid.
6. I didn’t say you were stupid.

Because our tone tends to change with our moods, it can be helpful to pay attention to our paraverbal messages. If we are depressed our speech can often be abrupt. If we are excited it can become more rapid and higher pitched. All of this effects what is received by the listener. When the listener hears a message with conflicting verbal, paraverbal and non verbal messages, they tend to believe the paraverbal or nonverbal. Striving to be as consistent as possible in the three types of communication will increase people’s trust in you and make you a more effective communicator.

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